Layer one · Leadership
Strategy that can be measured
I look at how your strategy is built: whether it’s quantifiable, how it’s communicated downstream, and whether your KPIs actually reflect it.
From the Workshop
Obeya · Commitments board
01Offer
From the boardroomto Monday morning.Three layers of work, so what gets decided is what actually gets done.
Most companies don’t fail at strategy. They fail in the gap between the slide deck and the daily work. Ideas take months to validate, meetings eat the calendar without producing decisions, and “good enough” quietly becomes the standard.
02Three layers
What I do
Strategy · Execution · Foundations
Layer two · Product Owners & teams
Execution that doesn’t leak
I work directly with the people who carry strategy into delivery, especially Product Owners, and fix the biggest silent cost in most companies: how meetings are run. Clear frameworks, not vibes.
From the WorkshopMeetings PlaybookPO Development SystemStory SplittingLayer three · Data & AI
Foundations for what’s next
Data baselines and AI adoption done deliberately: knowing what you’re measuring before you automate it, instead of adopting AI blindly.
From the WorkshopDiscovery & RICESynthetic customer panel
03The mirror
My role is often to hold up a mirror. You may not like everything you see, but you can’t fix what you won’t look at.
After 18 years inside large banks and startups, I know there’s no magic, one-size-fits-all solution. There is a rigorous way to find your solution.
04Outcomes
What changes when it stops leaking.
- Faster idea validation
- Less documentation nobody reads
- Meetings that end in decisions
- People who know why their work mattersAnd they’re more engaged because of it.
05Who it’s for
Growing companies of 150–300 people, where the founder can no longer be in every room.
And where strategy has started dissolving on its way down.