Strategy → Execution

Your strategy is fine. The problem is what happens after the boardroom.

I help growing companies connect strategy with execution, so what gets decided is what actually gets done.

The Descent

Most companies don't fail at strategy. They fail on the way down.

Fig. 1 — Where strategy leaks
01 BOARDROOM 02 LEADERSHIP 03 PRODUCT OWNER 04 TEAM STRATEGY LEAK LEAK LEAK “GOOD ENOUGH”
  1. Floor 01

    Boardroom

    “Grow repeat customers.” Clear to the room. Not measurable anywhere else.

  2. Floor 02

    Leadership

    Dashboards full of activity KPIs. Everyone is green. Nothing moves.

  3. Floor 03

    Product Owner

    The seat where strategy and delivery collide daily, usually without a mandate.

  4. Floor 04

    Team

    Full calendar. Meetings that end without decisions. “Good enough” becomes the standard.

Good enough doesn't grow companies.

The Bridge

I don't just advise. I build the systems your teams use every Monday.

Everything below comes from real work with real teams. Methods, tools and rubrics, not slideware.

Index

The Workshop

Six topics · Methods, tools, rubrics

Meetings Playbook

Meetings that end in decisions

The biggest silent cost in most companies is how meetings are run. Observation rubrics for everything from the Daily to decision workshops, with scored feedback that teams can act on the same week.

PO Development System

Product Owners, measured

The PO seat is where strategy and delivery collide. A measurement model, a scoring engine and a portal that together show each PO where they stand and what to grow next.

Story Splitting · WhyCraft

The craft of cutting work

Splitting work into slices that ship independently and deliver value. And a 5 Whys simulator where POs practise both sides: asking why, and being asked.

Discovery & RICE calibration

Discovery before delivery

A staged discovery process and a calibrated RICE model, so ideas get validated in weeks, before anyone writes code.

Obeya · Commitments board

Strategy, made visible

Strategic intents → initiatives → delivery, on one screen. Leaders see what was promised, what moved, and what quietly stalled.

MedTech intelligence · Synthetic customer panel

AI, done deliberately

Know what you're measuring before you automate it. A regulatory intelligence pipeline and a synthetic research panel built on one rule: AI generates hypotheses, not evidence.

The Mirror

My role is often to hold up a mirror. You may not like everything you see, but you can't fix what you won't look at.

There is no magic, one-size-fits-all solution. There is a rigorous way to find yours.

Every chair in the room

I've sat in most of the chairs in the room. That's why I can follow every conversation.

  1. 2008

    Tester

    Breakpoint

    Learned where systems break.

  2. 2010

    Product Owner

    Prestin, LearnPlace

    Owning a backlog means owning the consequences.

  3. 2014

    Project Manager → Agile Change Manager

    Getin Noble Bank

    Ran projects the classical way first. I know what structure is for.

  4. 2016

    Agile Coach

    Nordea, Copenhagen

    SAFe across a whole bank.

  5. 2017

    Senior Agile Coach

    ING

    A tribe of 150+, and transformation across countries.

  6. 2018

    Lead Coach

    Česká spořitelna

    One tribe grew from 60 to 350+ people. Led 50+ coaches.

  7. 2023

    Agile Coach

    Betsys

    400+ retail branches, agility outside IT.

  8. 2024

    Senior Agile Coach

    Edwards Lifesciences

    Medtech EMEA, where the stakes are patient outcomes.

  9. Today

    Independent

    Leadership · Teams · Product Owners

Years
18
People
60 → 350+
Branches
400+
Banks · Medtech
4 · 1

Who it's for

Built for companies of 150–300 people, where the founder can no longer be in every room.

  • 01 · PassFaster idea validation
  • 02 · PassLess documentation nobody reads
  • 03 · PassMeetings that end in decisions
  • 04 · PassPeople who know why their work matters

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